GAMBL In-depth: Where GAMBL fits into the wider gaming industry
The gaming industry is currently in the middle of a vast expansion on the regulated side as more and more states pass legislation allowing it. One would think that this would result in more companies tackling the problems that have plagued the industry. Instead we’re seeing the opposite take place as companies merge in order to bid for the very small number of licenses available.
As we have often mentioned, the major players have largely been cooperative instead of competitive. This was made even more clear this week when the CEOs of FanDuel and BetMGM shared the stage for the first time ever and stated that the companies need to team up even more.
All of this has helped to create a climate that is less innovative and less competitive overall. Users have been left wanting better options and potential operators have been held back by the extremely high startup costs. The result is an inefficient market that largely ignores the needs and wants of its users.
GAMBL seeks to break this negative cycle and bring the focus back on the actual users. There is strong demand currently for better sportsbook solutions as the turnover rate for users remains quite high. Even on the unregulated side the operators are leaving a lot of value on the table due to a wide range of factors, though one could argue that much of these are currently out of their control.
The next 5-10 years will almost certainly be a volatile time for the gaming industry, and will likely be looked back on as a transformational period. Expanded advertising is bringing in more users and they are increasingly demanding things that traditional operators are unwilling or unable to provide. GAMBL is poised to capitalize on this unmet demand by offering solutions that are more efficient and have better incentives for both users and operators.