GAMBL In-depth: Where GAMBL fits into the wider gaming industry

To get an accurate sense of where GAMBL fits in, it’s best to first look at how and where the industry is at right now. The gaming industry is currently in the middle of a vast expansion on the regulated side as more and more states pass legislation allowing it. One would think that this would result in more companies tackling the problems that have plagued the industry. Instead, we’re seeing the opposite take place – as companies merge in order to bid for the very small number of licenses available. This is the industry adapting to the unnecessary constraints placed upon it.

As we have often mentioned, the major players have largely been cooperative instead of competitive. This was made even more clear this week when the CEOs of FanDuel and BetMGM shared the stage for the first time ever and stated that the companies need to team up even more. They’re set on raising already-high margins to levels unseen before. And for what? Brand means very little in this industry, where users are quick to jump between operators or selectively use multiple operators.

All of this has helped to create a climate that is less innovative and less competitive overall. Users have been left wanting better options and potential operators have been held back by the extremely high startup costs. The result is an inefficient market that largely ignores the needs and wants of its users. The few largest networks cater to certain special interests involved in responsible gambling, presumably to urge them to look the other way while they prey upon the largest losing bettors by employing borderline fraudulent tactics.

GAMBL seeks to break this negative cycle and bring the focus back on the actual users. There is strong demand currently for better sportsbook solutions as the turnover rate for users remains quite high. Even on the unregulated side the operators are leaving a lot of value on the table due to a wide range of factors – though one could argue that much of these are currently out of their control, and will remain so unless there are significant structural changes. The decentralized nature of GAMBL is much better equipped to operate in this kind of climate anyway.

To get a true sense of the current scale and severity of the disconnect between users and operators, one only has to look at user reviews here at TrustPilot and similar sites. The ratings are nearly as low as they can go, and practically across the board. In any other industry this would be regarded as an absolute failure by the incumbents, and VCs would be raising an entire crop of new competitors to take over. Yet for whatever reasons, investors have decided to throw good money after bad – and the stage is now set. New contenders like GAMBL will happily take the increased risk/reward.

In an industry of brands trying to charge a premium just for their name, there is a curious absence of networks looking to offer the thing bettors say they prioritize most – low margins. GAMBL is looking to fulfill this vast unmet demand, particularly by trimming away the things that bettors care little-to-nothing about. This has been widely known across the industry, but networks have inevitably gotten greedy and tried to cash in. And this is where GAMBL will be different.

The next 5-10 years will almost certainly be a volatile time for the gaming industry, and will likely be looked back on as a transformational period. Expanded advertising is bringing in more users and they are increasingly demanding things that traditional operators are unwilling or unable to provide. GAMBL is poised to capitalize on this unmet demand by offering solutions that are more efficient and have better incentives for both users and operators.

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